'The ad is part of the 'Welcome to the Coke Side of Life' campaign. The first TV ads aired last night in the US. The 'parade' ad features a small boy on a BMX. All the ads were created by Wieden+ Kennedy agency of Portland, Oregon, a long-time originator of Nike athlete ads. It was this agency which produced the 2004 'Magnet' TV ad for Nike that featured Lance Amstrong and a small boy on a BMX...' More
