'Those who attended last month’s Tour of California and paid close attention might have caught a glimpse of Kodakgallery.com/Sierra Nevada (KGSN) rider Ben Jacques-Mayne equipped with SRAM’s 10-speed Force road group. SRAM sponsors the 12-rider KGSN pro team as well as the Spanish Orbea team and hopes to have all the riders on Force groups by April. With Shimano rumoured to have Pro Tour riders on prototype versions of its electric shifting Dura Ace, the road market is sure to heat up with riders chomping at the bit to get the latest stuff, or at least try it out in the shop...' More / A Force to be reckoned with / Bike Mag story / Triathlete Mag report