'Play it safe and save your skin. Exposure to the sun's rays causes burns, wrinkles and skin cancer... Ride early in the morning, or ride in the evening to avoid the most direct sun. The hours from 10am until 2pm tend to be the most dangerous... Apply sunscreen at least 15 minutes before you ride... Reapply sunscreen every six hours or more often if you ride through rain or you're a very sweaty rider...' More